Understanding The Marketing Myopia

In the modern business environment, there is a growing need for marketing professionals to help establish a firm foothold on the world wide web. Marketing is a broad term that encompasses a number of activities and can mean different things to different people. However, by its very nature, marketing encompasses selling a product or service…

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Consumer Marketing Myopia

Marketing is the art and science of communicating a message to a target audience. Marketing involves the use of various media to advertise a product or service. Media can be written, visual, or auditory. There are marketing strategies used by all organizations for their products and services. The Art of Marketing Marketing represents the exchange…

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