Marketing is the art and science of communicating a message to a target audience. Marketing involves the use of various media to advertise a product or service. Media can be written, visual, or auditory. There are marketing strategies used by all organizations for their products and services. The Art of Marketing Marketing represents the exchange…
Marketing is a broad term that can encompass many things. It is the process by which organizations use the media and other available resources to communicate with their customers, identify prospects and promote their products or services. Marketing is not just about creating a product or service and hoping that people will buy it. Marketing…
In recent times, marketing has been defined by many as a concept that is not academic but has a much more practical meaning. Today, marketing is used in almost everything that you come across. This is because people need to know what is on offer from different companies and thus, marketing became a part of…
Digital currencies have been the talk of the proverbial stock market streets as of late.The huge rise in institutional investment, support from high-profile entrepreneurs and celebrities, as well as the acceptance of cryptocurrencies like Bitcoin into mainstream payment methods has seen cryptos in the spotlight for the last year. The latest development in the crypto…
The COVID-19 pandemic has badly infected the economy, which is backed by a wave of lockdowns. It has affected employees, household, commercials, etc. As a result, investors want to invest in fixed and secure income investment options during this pandemic stage. Keeping this in mind, we have categorised 4 different types of investment that not…
If you’re in the market for buying a new vehicle, you may be wondering what your options are in terms of financing the purchase. While earlier years only offered drivers significantly limited options, there are quite a few more solutions for drivers in today’s day and age. Therefore, if you cannot purchase your dream car…
India itself has had various views towards cryptocurrency, with at one point a two-year ban taking place. But why do some areas dislike cryptocurrency so much? And what about it makes them want it illegal? In this article, we’ll discuss six reasons why some places dislike cryptocurrency. Crime concerns Since government officials can’t track cryptocurrency,…
There is not a single Indian who is not emotionally attached with a neighborhood“Kirana store”, which not only supplies all the household grocery needs but is also a place which fosters healthy community relations. In the recent past, vast supermarkets and eCommerce grocery stores have encroached upon the traditional grocery business, yet the importance of…
The CBD industry is currently experiencing a significant trend because of the legalizing of its product. Consumers are now in demand for CBD because of the therapeutic benefits and relaxing effects it provides. Suppose you are a CBD company that provides Cannabidiol products to individuals for consumption. In that case, you know the importance of…
With the advent of liberalization, privatization and globalization policies in 1991, the doors for revolutionized economy widened. Liberalization of services in India involved key institutional and structural reforms that included telecommunications, net banking, online trading etc. this lead of inflow of technology,FDIs, FIIs which promised as an impetus to growth. E-Commerce can be understood as…