In a surprising and exciting shift for Bollywood, Aamir Khan has chosen to release his upcoming film, Sitaare Zameen Par, on YouTube first breaking away from the usual path of streaming giants like Netflix or Amazon Prime.
Set to hit theaters on June 20, 2025, the movie will later be available online through a pay-per-view option on YouTube. This means viewers can watch it at home by paying a one-time fee, instead of subscribing to a whole streaming platform. It’s a fresh approach that tries to balance the magic of watching a film on the big screen with the convenience of home viewing.
Why YouTube?
Aamir Khan’s choice is about reaching audiences in a more direct and flexible way. By using YouTube, he’s tapping into a platform millions already use every day, without limiting viewers to specific streaming services. This move also gives him more control over how the film is shared and how revenue is earned—something traditional platforms often complicate.
About the Film
Sitaare Zameen Par is a spiritual follow-up to Khan’s beloved 2007 film Taare Zameen Par. While the original was a heartfelt drama about a child with dyslexia, this new film takes a lighter, more humorous approach to exploring themes like inclusion and understanding. Aamir Khan stars alongside Genelia D’Souza and introduces ten new actors in this production under his own banner.
Industry Buzz
This decision has caught the attention of the film world. Some see it as a bold experiment that could change how movies reach audiences in India. Others are curious—and cautious—about how it might affect the existing streaming platforms and traditional film distribution.
What’s Next?
As the release date draws near, everyone will be watching to see how well this unique strategy works. If successful, it could open doors for other filmmakers to rethink how they release movies, giving audiences more choice and filmmakers more freedom.
In the end, Aamir Khan’s choice reflects a willingness to try something new in an industry that’s constantly evolving—and that’s exciting for fans and creators alike.
